BetMGM and Cheddar News Enter Partnership for New Sports Betting Business
BetMGM is one of the most well-known names in the gaming sector, and the operator is showing why. Despite its prominence in the domain, BetMGM is constantly establishing strategic partnerships, and its latest collaboration came with Cheddar News.
The sports betting operator has partnered with the digital news network to launch a weekly Cheddar Bets program. The program will cover news and stories regarding financial markets and sports betting. With the partnership, BetMGM has become Cheddar News’ official sports betting partner.
Liam Roecklein, General Manager and Senior Vice President of Cheddar News, commented on the situation. As per Liam, the digital news network focuses on the future of science, technology, innovation, and modern ways to provide online news to consumers. By joining hands with BetMGM, the company will increase its reach in the space of technology, regulation, financial markets, sports, and more. It will also allow Cheddar News to help the community drive the sports betting industry.
The latest weekly program will broadcast from BetMGM’s customized studio in New York. It will air at 4:30 pm ET every Thursday on Cheddar News. The program will start on August 9th, covering news from across the globe.
The companies have designed the show to focus on sports betting initiatives and their effect on Wall Street. Moreover, the program will help consumers get an insider’s view of BetMGM’s oddsmakers.
The operator’s Chief Revenue Officer, Matt Prevost, shared his thoughts on the development. As per Matt, BetMGM is continuing its investments in intuitive sports betting operations. This has led the company to Cheddar News, a prominent digital news network. With the help of Cheddar News, BetMGM will provide entertaining and informative programming to engage the audience.
BetMGM recently appointed Marshawn Lynch (previous NFL running back) as its brand ambassador. With the latest collaboration, the operator will undoubtedly capitalize on new prospects.