NASCAR Becomes the First League Partner of Betttorview
NASCAR has teamed up with BettorView, premier technology and marketing solution for on-site sports betting, to bring NASCAR content to places that enable online betting revenues around the country. This is BettorView’s first collaboration with a major sports league, with the objective of expanding participation and bolstering NASCAR’s position in the constantly changing sports betting ecosystem.
According to the company’s brand ambassador, BettorView is the first multimedia playing platform of its type, with over 1,000 screens employing on-screen touch technology. BettorView will provide customized NASCAR statistics, odds, and analytics, as well as unique sports, betting incentives, to millions of highly engaged customers at restaurants, pubs, stadiums, and NASCAR tracks across the country.
Over the previous two years, NASCAR has established a succession of strategic alliances with world-class companies in order to strengthen its position in the betting industry. Sportradar has agreed to be a data provider with BetGenius. Penn National Gaming, BetMGM, and WynnBET have agreed to be Authorized Gaming Operators, IMG Arena has agreed to be an international streaming partner, and EquiLottery and NASCAR have agreed to be sponsors.
BettorView’s unique technology allowed the company to provide the first plug-and-play solution for bringing sports betting content to hundreds of locations. The BettorView platform went live across the country in 2019, resulting in partnerships with major hotel chains, independent bars, and professional sports teams. BettorView is meant to keep visitors engaged by providing them with the most up-to-date sports and betting information.
The National Association for Stock Car Auto Racing, LLC (NASCAR) is the sanctioning body for America’s most popular motorsports, as well as the owner of 16 of the country’s most prominent racing entertainment facilities. Three national series (NASCAR Cup SeriesTM, NASCAR Xfinity SeriesTM, and NASCAR Gander RV & Outdoors Truck SeriesTM) and four regional series (ARCA Menards Series, ARCA Menards Series, ARCA Menards Series, and ARCA Menards Series) are part of the NASCAR Gander RV & Outdoors Truck SeriesTM).
BettorView is the world’s top in-venue gaming technology and branding solution. BettorView’s technology enables TVs in casinos, stadiums, sports bars, and restaurant chains across the country, and its digital skills and brand ambassador activations provide marketers a scope across all sports viewing venues through multiple channels.