The US Sports Betting Arena Welcomes Simplebet
The B2B product development company and a pioneer in sports betting technology worldwide, Simplebet announced its launch into the US sports betting sector on Wednesday, August 12, 2020. The launch indeed marks a milestone in the US sports betting space as Simplebet uses machine learning and automation such that every sporting event and every moment of the game can provide an opportunity for placing bets. In fact, it is an entirely new group of in-play betting named Micro-Markets, which was made possible using machine learning and automation.
Micro-Markets are in-game betting markets instantly created and resulted in meager minutes or seconds. The objective of these Micro-Markets is to maximize fan engagement for more active bets, and thus, paving the way to a whole new and advanced level of sports betting.
Simplebet is all set to partner up with the seasoned names in both sports betting and the media sectors, for releasing products for other professional leagues as well.
— Simplebet (@SimplebetHQ) August 12, 2020
Sportsbook operators and technology platforms can derive a lot from Simplebet as the latter enables them to attract new traffic while reducing customer acquisition costs via new betting markets.
Simplebet has already managed to raise over $35 million, while it has accounted Series B round of $11 million in March this year.
Speaking about the launch of Simplebet in the US sports sector, the Founder of Slane Advisory and former Senior Vice President of Public Affairs, American Gaming Association, Sara Slane said that the Simplebet products would prove to be a game-changer in the American sports betting space. She also shared that Micro-Markets will be able to bring in more fans while converting even the casual sports fans into sports betting enthusiasts.
Meanwhile, some of the other noteworthy names invested in Simplebet include San Francisco Giants Baseball Club, MLB, Co-Owner & Co-Managing Partner, New Jersey Devils & Crystal Palace FC, David Blitzer, Gary Barber, Chairman and CEO of Spyglass, Global Partner, Head of Tech, Rothschild & Co, David Baron, among others.