Bellybet Is Introducing a Mobile Sports Betting Beta in Iowa
As part of a market access cooperation with Elite Casino Resorts, BallyBet announced a test launch in Iowa.
In May, BallyBet debuted its first mobile sportsbook in Colorado. As part of the company’s further development in the United States following the rebranding of Twin River to Bally’s last October. This was a part of a national casino buying binge that included the renaming of 21 FOX Sports regional networks as Bally’s Sports. The betting platform for BallyBet will be built in-house by Bet. Works. The company bought it for $125 million in November as part of its acquisition binge for 2020.
Iowa, the lone state where Bally’s doesn’t have a physical location, is a departure from the company’s regular expansion plan. Riverside and Rhythm City Casino Resorts are owned by Elite Casino Resorts, with Grand Falls Casino & Resort in Larchwood serving as a market access tie-in.
The proportion of Iowa sports betting transactions handled through mobile betting increased substantially when at the year’s end, the provision for in-person registration ended. Over $589.8 million was gambled online from January to May 2021, making for 85.7 percent of the total wager of $687.8 million.
Furthermore, mobile handling in Iowa has accounted for around 80% of the handle in each month of 2021, which has not occurred in any given month not affected by the pandemic. In March, the state set a new high with $161.4 million as the total handle, including $139.4 million in mobile betting.
After Elite’s launch in August 2019 and Betfred’s entrance in July, BallyBet is the third mobile sportsbook connected with Grand Falls to launch. Betfred has earned almost $830,000 in income and a handle of over $7.3 million after launching in Iowa, where casinos can have a maximum of two online partners.